Do Something Beautiful against Breast Cancer, 13 October 2013

Since the Philippine launch of Avon’s Kiss Goodbye to Breast Cancer (KGBC) advocacy in 2002, it has been KGBC’s mission to help provide access to care and support to medically underserved women.  Breast cancer remains the top killer of Filipino women, creating an urgent call to action in the fight against this life-threatening disease.  

Avon, the company for women, is once again at the forefront in the fight againts breast cancer by launching its Do Something Beautiful against Breast Cancer Campaign, the idea behind which simply speaks of Filipino’s innate trait of being matulungin or helpful, doing something for someone because you are capable and are willing to help.

You can Do Something Beautiful Against Breast Cancer by participating in this year’s KGBC’s Manila Run on October 13 at the SM Mall of Asia Open Grounds. For a registration fee of P550 for the 5K category and P700 for the 10K category, you’ll receive the Avon KGBC race kit that includes a singlet, race bib number and giveaway.  Proceeds from the event will go to the Philippine General Hospital Breast Care Center and selected provincial hospitals.

You can register online and get more details about the cause at www.avon.com.ph or facebook.com/AvonPhilippines, and @AvonPH on Twitter and Instagram.  KGBC Manila Run registration starts August 12 at the following Chris Sports branches: SM North EDSA, SM Megamall, SM Mall of Asia, Glorietta 3, Festival Mall in Alabang, and Fitness and Athletics at Bonifacio Global City.  

You can also help the cause just by posting or tweeting messages or photos that illustrate the concept of ‘doing something beautiful’ for others on your Twitter, Instagram or Facebook beginning 2 September 2013. It can be as simple as a quote, a statement or a picture. Make sure to finish it off with #DoSomethingBeautiful every time to help spread the word!

We want everyone to document actions that though seem small, may have a huge impact on someone else’s life. Little things, as we know, collectively lead to bigger actions and awareness for important issues.

If we all #DoSomethingBeautiful we are helping drive awareness and raise funds for the thousands of Filipinas suffering from breast cancer.  

Happy tweeting and posting!

Your active participation not only makes you a catalyst for change but also translates into a significant contribution towards the fight against breast cancer.  Get on your mark and get ready to Do Something Beautiful against Breast Cancer!